Virtual Reality is NOW here for BUSINESS
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360 Degrees Virtual Reality For Business
The use of Virtual reality is a far cry from years past with clunky and uncomfortable headsets that weight the same as you as you insert them over your head to view some basic graphics.
The explosive growth of the use of VR (Virtual Reality) in real world application has seen big brands advancing and latching onto this trend. In terms of social platforms, giants such as Facebook, Youtube and Google offer 360 degrees enabled consumer viewings and as technology for software goes as they advance so will the quality of application.
Is your business prepared for VR?
Good news for savvy and forward-thinking businesses is that much of the competition associate VR technologies with teenage gaming and pay very little attention to the real-world applications that could significantly enhance their business.
Social media and corporate branding is very closely connected- that much is very obvious.
Here is an example:
Restaurants and schools could create a virtual tour with interactive information points to list offerings and share particular items and offers. The scope for creativity is limited only by imagination.
Earlier on in the year I was kindly invited along to a hotel and hospitality event in London and the discussion of ‘weddings’ was the hot topic for the up coming months of spring and summer. Just to fill you guys in the know, weddings season is good for hotels on numerous levels (Food and drink sales, full room bookings, event bookings and brand awareness via social sharing).
This can also be seen as with the opposite view, Not being able to fill your wedding slots in advance means the your competition are.
Here are some points are gave them#:
Nowadays, not 1900 century, people have a mobile phone and they are more likely to stay in doors then to come out. We can learn based of statistics, 7 out of 10 people are more savvy with technologies and using their phones more for research and mapping services even before they physically step foot in the venue.
You could build trust and a save a lot of ‘donkey’ work by just creating a virtual tour of the hotel for weddings. People can see the function/dance floor, bedrooms and swimming pools etc.
The hotel could then embed the virtual tour onto the website, Google Maps and sharing it with a short link in their marketing. One marketing idea that was executed for a few clients previously that got massive amounts of interest was this:
You could link and apply the virtual tour onto a QR code on leaflets, banners or points of interest dotted around the venue, so when people scan it- the scan takes them straight to the virtual tour and viewed on the mobile device
Why is this particular useful you ask? Because it saves the ‘donkey work’
You increase your pre-qualified leads, save resources and time showing people around
In the same instance, events like weddings at the hotels, sharing photos of the special day is very common practice, sharing a fully immersive 360 degree photo is on another level altogether.
Hotels and business are able to apply their branding and contact details on the photos and when guest share the image (without disruptions) with their friends on Facebook or a photo gallery reel, the brand details or also accessible by viewers
The $30 Billion dollar industry!
If the likes of gaming is set to be the standard bearer for the VR revolution, then social media will be undoubtedly be driving force (hence Facebook’s acquisition of Oculus Rift).
VR Headset
How soon you ask? Well, VR technology is already here and will be rolled out sooner than many expect, with some sources expecting VR to become a $30bn industry by 2020. Now is the ideal time to prepare for the coming changes and steal a lead over your competitors.
Get yourself a head start in the world of VR by speaking to one of our friendly consultants today. We can both advise you on how best to take advantage of virtual reality in your business, and supply the rich, detailed photography you will need to enhance user experience.
